SEO-SEM or Social Media Advertiser

Description

Prices:

SEO (Search Engine Optimization) : 2*50$ = 100$ per month

SEM (Search Engine Marketing) or Social Media Advertiser 50$ for 01 platform and 01 campaign

For a video motion graphic and Banner ads creation please make an additional purchase in our shop to complete your requisition.

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The tasks of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) involve optimizing websites and managing paid search campaigns to improve visibility and drive relevant traffic from search engines. Here’s a breakdown of the tasks for each:

SEO:

• Keyword Research: Identifying relevant keywords and phrases that align with the website’s content and target audience.
• On-Page Optimization: Optimizing website elements such as titles, meta tags, headings, and content to improve search engine visibility and relevance.
• Technical SEO: Ensuring the website has proper URL structures, XML sitemaps, robots.txt files, and other technical aspects to enhance crawlability and indexing by search engines.
• Content Development: Creating high-quality, relevant, and engaging content that aligns with user search intent and incorporates targeted keywords. (by client)
• Link Building: Earning backlinks from authoritative and relevant websites to improve the website’s authority and search engine rankings.
• User Experience Optimization: Improving website usability, navigation, and page load speed to enhance user experience, which can positively impact search engine rankings.
• Monitoring and Reporting: Tracking keyword rankings, website traffic, and other performance metrics to measure the effectiveness of SEO efforts and identify areas for improvement.

SEM (Paid Search):

• Campaign Strategy: Developing a comprehensive paid search strategy, including campaign goals, target audience, and budget allocation.
• Keyword Research and Selection: Identifying relevant keywords for targeting in paid search campaigns based on search volume, competitiveness, and relevance.
• Ad Copy Creation: Writing compelling and relevant ad copy that entices users to click and visit the website.
• Bid Management: Setting and adjusting bids for keywords and ad placements to achieve desired ad positions while considering budget constraints and performance goals.
• Ad Extensions: Utilizing ad extensions, such as site links, call extensions, or location extensions, to enhance the visibility and effectiveness of ads.
• Landing Page Optimization: Creating optimized landing pages that align with ad copy and user search intent, resulting in higher conversion rates.
• Performance Tracking and Analysis: Monitoring campaign performance metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Adjusting campaigns based on data analysis to optimize performance.
• A/B Testing: Conducting experiments by testing different ad variations, landing pages, or bidding strategies to identify the most effective approaches.
• Remarketing: Implementing remarketing campaigns to target and re-engage users who have previously visited the website.
• Staying Updated: Keeping up-to-date with search engine algorithm changes, industry trends, and new advertising features to leverage opportunities and maintain campaign effectiveness.

The task of a social media advertiser involves creating and managing advertising campaigns on various social media platforms to promote a product, service, or brand. This includes tasks such as:

• Strategy Development: Developing an advertising strategy aligned with the overall marketing goals and target audience.
• Targeting and Audience Research: Identifying the target audience for the campaign and conducting research to understand their demographics, interests, and behaviors.
• Ad Creation: Designing compelling ad creatives, including images, videos, or text, that effectively communicate the message and engage the target audience.
• Campaign Setup: Setting up and configuring advertising accounts on social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, Google Adword.
• Budgeting and Bidding: Determining the campaign budget and managing the bidding process to optimize ad placements and maximize results.
• Ad Placement and Optimization: Selecting the appropriate ad placements and continuously monitoring and optimizing the campaign to improve performance based on key metrics like click-through rates (CTR), conversions, and return on ad spend (ROAS).
• A/B Testing: Conducting split tests to compare different ad variations, targeting options, or landing pages to identify the most effective strategies.
• Monitoring and Reporting: Tracking the performance of advertising campaigns in real-time and generating reports to evaluate the effectiveness of the ads and make data-driven decisions.
• Audience Engagement: Monitoring and engaging with users who interact with the ads, responding to comments or messages, and fostering positive interactions with the brand.
• Stay Updated: Keeping up-to-date with the latest trends, features, and changes in social media advertising platforms to leverage new opportunities and maintain a competitive edge.

For any additional information, please contact us via WhatsApp available in our website.